Running Shoe Technobabble: Surviving Footwear Fluster

So, you’ve decided to purchase some running shoes. It’s not like you’re buying a computer. How technical could a pair of sneakers possibly be? In the 21st century, the answer is: very. The London Marathon Store provides excellent information for some of the hottest running shoe brands’ most cryptic technobabble .

Adidas A3 is an Energy Management technology used to enhance performance throughout the entire footstrike. Maximising energy use, individually engineered elements cushion, guide, and drive, to deliver the ultimate ride.

New Balance Abzorb(R) For pure cushioning in the heel and forefoot, Abzorb® is the solution. By absorbing shock and displacing energy, Abzorb® softens the impact, foot-strike after foot-strike.

Asics 3M-Scotchlite™ A special reflective material that enhances visibility when light is poor.

Saucony 3D Grid Soft grade Hytrel™ filaments wrapped around the midsole form a platform for heel strike cushioning and shock absorption.

Brooks Substance 257 This unique midsole compound is formulated to resist compression and rebound more quickly after impact than standard EVAs used in other brands. S257 has been tested to be 15% more durable than EVA which means your 400th mile has the same great ride as your first.

New Balance N-ergy™ 2.0 A new asymmetrical three-chamber design, N-ergy™ provides a unique supportive cushioning experience as it compresses upon impact.

Adidas adiPRENE® Now think where you need absorption the most – in your heel. This cushioning material under the heel protects the foot. It’s technology to reduce the harmful effects of repetitive impact.

Saucony Custom Ride Management (CRM) Custom Ride Management is multiple variations of a single style, modified to address the athlete’s need and/or preferences. CRM allows the user to “define their ride” by selecting their desired level of cushioning or stability depending on the purpose of the shoe and the needs of the individual.

Asics Flex-Grooves: These are located in the forefoot and/or rear foot for increased flexibility and cushioning.

New Balance TS2 Transitional Support System Provides optimal support while enhancing transition from heel strike to forefoot.

New Balance Stability Web® Delivers superior support in the midfoot while also reducing the overall weight of the shoe. Made of thermoplastic urethane (TPU) and positioned under the arch, Stability Web allows for torsion and flexion control in the arch while maintaining flexibility in the forefoot.

March 13, 2006. Sneakers.